| The world's most recognised textile brand |
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The world's most recognised textile brand In every established consumer market in the world, there is almost totally universal consumer recognition for the Woolmark, wool's international icon of quality. Since its launch in 1964, IWS has built an unrivalled reputation for quality, style, innovation and respect around the Woolmark. It crosses all borders; is understood regardless of language and has no cultural barriers to its acceptance. The Woolmark is truly an international ambassador for pure new wool. |
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