Most of Australia's wool growing properties are
family owned and have been operated by successive
generations of producers. Woolgrowing has never been an
easy or relaxed occupation. It is sometimes considered to
be a family vocation - something that is "in your
blood" rather than an academic career decision.
But the successful woolgrowing family of today
operate their businesses at the leading edge of
technology; taking full advantage of modern methods,
devices, research and innovation to increase the
efficiency, the productivity and the profitability of
their flocks, farms and fleeces. Determining their
futures as the successful international woolgrowers of
tomorrow.
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